Funny how the “twice-a-year” visitors start multiplying over time.

At first it’s just them—quick appearance, polite nod, duty done.
Then suddenly there’s a partner in tow.
Then another face.
Then someone who’s “always meant to come.”

It slowly turns into less of a visit… and more of a guest list.

Smiles all round, of course.
Lots of interest. Lots of questions.
A sudden enthusiasm for connection that’s been… notably absent for years.

You almost have to admire the timing.

It’s like a quiet little roll call—
not of who cares,
but of who’s making sure they’re seen to care.

Meanwhile, the real ones?
They never needed an invitation, a reminder, or a reason.

They just showed up.

No strategy. No whispers. No “watch this space.”

Because when it’s genuine, there’s nothing to position for.