Why People Align With Others They Don’t Even Like — The Neuroscience Behind It
At first glance, it can seem confusing — even contradictory — when someone aligns themselves with people they clearly don’t like, simply because there is something to gain. But neuroscience helps explain this behaviour. 1. Reward Overrides Authenticity The brain is wired to seek reward. When there is a perceived benefit — money, status, access,… Read More Why People Align With Others They Don’t Even Like — The Neuroscience Behind It








