We talk about rising abuse.We see the headlines.We read the reports.

But this isn’t happening somewhere else.
It’s happening here. In our towns. In our communities.

Across the Costa Blanca, there are “Puntos Violeta” at events.
Posters that say “No és no.”
Safe spaces in bars and shops.
Campaigns in schools teaching young people about respect and control.

These things exist for a reason.

Because harassment is happening in nightlife.
Because coercion is happening in relationships.
Because young people are already navigating dynamics they don’t fully understand yet.

And while we expand patrols, awareness campaigns, and prevention programmes…
the uncomfortable truth remains:

The problem is not disappearing.
It is evolving.

It’s becoming quieter.
More psychological.
More digital.
Harder to see—but no less damaging.

So yes, the campaigns matter.
Yes, the initiatives matter.

But awareness without accountability is not enough.

This is not just a government issue.
Not just a policing issue.
Not just something for “other people” to fix.

It’s cultural.
It’s social.
It’s learned.
And that means it can also be unlearned.

Ending violence against women and girls doesn’t start with a campaign.

It starts with what we tolerate.
What we challenge.
What we refuse to ignore.

Here. Not somewhere else.
Here.
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