Warmth Map

Great! Here’s a simple “Warmth Map” ranking cultures by emotional expressiveness vs. formality. Think of it like a grid:


Warmth Map: Emotional Expressiveness vs. Formality

High Expressiveness / Low FormalityHigh Expressiveness / High Formality
BrazilUAE
MexicoLebanon
ItalyIndia (formal settings)
SpainSouth Korea (formal business)
GreeceJapan (formal business & social norms)
Low Expressiveness / Low FormalityLow Expressiveness / High Formality
AustraliaGermany
UK (casual)Switzerland
Canada (English-speaking)Finland
NetherlandsSweden

💡 How to read it:

  • Top-left quadrant: Warm, open, friendly—often touch, hugs, lively conversation.
  • Top-right quadrant: Emotionally expressive but formal—strong hospitality, respect, ceremonial warmth.
  • Bottom-left quadrant: Relaxed, casual, approachable but reserved emotionally.
  • Bottom-right quadrant: Formal, reserved, polite—warmth shown through reliability, respect, and efficiency rather than hugs or words.

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